Role → UX Designer
Timeline → 6 weeks
Team → Contracted UX/UI Designers and the Avocademy Team
The team and my role
Context
• Worked with two developers, a product manager, and five contract designers.
• Led research and design for Avocademy’s first B2B seat subscription feature.
• Streamlined onboarding, course offerings, and account features.
01.What's the problem?
Expand user base and revenue.
Offer businesses a solution to upskill design teams.
No existing method to achieve this.
So…how might we help Avocademy offer businesses a way to upskill design teams and expand their user base and revenue?
02.Understanding the problem
Understand competitors' business extensions.
Conducted SWOT analysis.
key insights
03.Early designs
Capitalize on competitors' strengths.
Address unmet business needs.
Offer a streamlined, user-friendly, business-focused purchasing process.
04.Final designs
Figma Interactive Prototype
Outcome
Businesses can now seamlessly purchase seat subscriptions.
A scalable experience to upskill their designers.
A new revenue stream for Avocademy.
Impact
35% in increased sale conversion 2 months post-launch.
95% CSAT (Customer satisfaction score).
100% inclusive subscription model for all businesses.
100% transparency in pricing.
Signing out
A heartfelt thank you to my cappuccino for keeping me energized, the amazing team of designers, and the fantastic Avo team. It was truly a joy and privilege to bring this project to life.
And to you—yes, you—thank you for sticking with me until the very end of this journey. Until next time!
